Case Study
8 min read
How I redesigned Luminary’s brand in 3 weeks
A deep dive into the process, decisions, and lessons learned from one of my most challenging brand projects to date.
Dec 12, 2024
Available for new projects
Product
Designer
& 3D Artist
Crafting bold brand identities, immersive digital experiences, and cinematic 3D visuals for ambitious brands worldwide.
8+
Years exp.
120+
Projects
40+
Clients
★ Featured Work
UI/UX · Brand Identity
Luminary Design System
Complete rebrand for SaaS startup — 2024
As seen onAwwwardsFWABehanceDribbble
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Selected Work
Recent Projects
View Project
UI/UX
SaaS Startup — 2024
Luminary Design System
View Project
Branding
Architecture Firm — 2024
Meridian Brand Identity
View Project
3D
Personal Project — 2023
Obsidian 3D Sculpture
View Project
Photography
Editorial — 2023
Portraits of Light
View Project
UI/UX
Fintech — 2024
Flux Mobile App
View Project
Motion
Showreel — 2024
Aurora Motion Reel 2024
About
Based in
Berlin, Germany 🇩🇪
Crafting visual stories
that move people
I'm Alex Mercer — a multidisciplinary designer with 8+ years of experience creating bold brand identities, immersive user interfaces, and cinematic 3D visuals for startups, agencies, and global brands.
My work lives at the intersection of strategy and craft — every pixel is intentional, every concept grounded in clear thinking.
When I'm not designing, you'll find me exploring generative art, mentoring junior designers, or shooting street photography across Europe.
Trusted by
NikeAdobeSpotifyNotionLinearVercel
Download Full CVSkills & Expertise
Brand IdentityUI/UX Design3D ModelingMotion GraphicsTypographyIllustrationPhotographyArt DirectionWeb DesignCreative Strategy
Tools & Software
🎨Figma
🧊Cinema 4D
🎬After Effects
📷Photoshop
✏️Illustrator
🔷Blender
🎞️Premiere Pro
🌐Webflow
Awards & Recognition
Awwwards
Awwwards SOTD
2024
FWA
FWA of the Month
2023
Behance
Featured Creator
2023
CSSDA
CSS Design Awards Winner
2022
Services & Pricing
What I can build for you
Every engagement is unique. These packages give you a starting point — I'm always happy to create something fully custom.
Essentials
From €2,400
Perfect for early-stage startups and independent creators needing a strong visual foundation.
- Brand Identity (logo, palette, typography)
- Brand Guidelines PDF
- Business card & letterhead
- 3 revisions included
- 14-day delivery
- Source files delivered
Most Popular
Studio
From €6,800
Full creative direction for brands ready to make a serious impact. Most popular for scaling companies.
- Everything in Essentials
- UI/UX design (up to 10 screens)
- Motion identity & logo animation
- Social media kit (20+ templates)
- 3D brand assets
- Webflow or Framer build
- Priority support for 30 days
Enterprise
Let’s talk
Dedicated partnership for large-scale projects, full brand overhauls, and ongoing retainer work.
- Everything in Studio
- Full brand system & design tokens
- Custom 3D environment or showreel
- Multi-platform asset production
- Dedicated Slack channel
- Unlimited revisions
- Monthly strategy & review calls
Not sure which fits? Let's talk and I'll put together a custom proposal.
120+
Projects Delivered
40+
Happy Clients
8+
Years Experience
6
Design Awards
Testimonials
What clients say
“Alex transformed our brand completely. The new identity is bold, distinctive, and exactly what we needed to stand out. The process was seamless from kickoff to final delivery.”
SC
Sarah Chen
CEO, Luminary
“I’ve worked with many designers over the years, but Alex brings something different — a rare combination of creative vision and strategic thinking. The results speak for themselves.”
MW
Marcus Webb
Head of Product, Notion
“The 3D work Alex created for our campaign was absolutely stunning. Our engagement rates tripled after launch. An absolute pleasure to work with — fast, professional, and incredibly talented.”
PS
Priya Sharma
Creative Director, Adobe
Worked with amazing brands
NikeAdobeSpotifyNotionLinearVercelStripeFigmaNikeAdobeSpotifyNotionLinearVercelStripeFigma
Journal
Thoughts & Case Studies
Tutorial
12 min read
Glass morphism effects in Cinema 4D for beginners
Step-by-step breakdown of my process for creating premium glass and refraction renders that look great in any brand context.
Nov 28, 2024
Thoughts
6 min read
Why your portfolio is losing you clients
The uncomfortable truth about what clients actually look for when browsing a designer’s portfolio — and actionable tips to improve yours.
Nov 5, 2024
Let’s Work Together
Have a project
in mind?
I'm selective about the projects I take on — but I'd love to hear about yours. Typically booked 4–6 weeks out.
Location
Berlin, Germany
Available remote & on-site
Availability
Open for new projects
Next slot: Feb 2025
Book a Discovery Call
30 min · Free · via Calendly